PACKAGING / ECOMMERCE WEBSITE / PRINT COLLATERAL / ART DIRECTION
Founded on owner Emily Wilson's passion for the art of gift giving, Young Willow is an ecommerce treasure trove of perfectly curated gifts for mums and bubs.
No expense was spared in order to create the most sensory and multi-layered gift opening experience. It begins with a speciality emboss on one of Young Willow's signature pastel shades, paired with a discreet handcrafted black and white pattern on the sides. Upon opening you are greeted with a bold pop of full colour hand-painted artwork paired with a bespoke tissue paper. All this before you even get to the gift itself.