BRANDING / WEB / PACKAGING / PRINT / ART DIRECTION
Inspired by the super fresh souvlaki's found in the Greek islands, the founders of Ya Souv wanted to deliver that same delicious experience to Melbourne and ensure that it held it's own amongst the city's huge selection of street food offerings. The bold palette and graphic typography provide a fresh youthful interpretation to the category, while the subtle references to traditional Greek visual cues keep things familiar.
ART DIRECTION OF FOOD PHOTOGRAPHY SHOT FOR YA SOUV'S WEBSITE & SOCIAL MEDIA
For Ya Souv's shop interiors, bespoke tile decals were created the bridge the gap between traditional Greek cues and contemporary street food venues.