REBRANDING / PRINT / WEB / MENUS / ART DIRECTION
Isolation and the tropical heat can feel like a blessing and a curse. In the years since leaving Far North Queensland for bigger cities and cooler climates I've grown a huge affection for all things tropical and The Rising Sun encapsulates so much of what I love about the region.
The owners of The Rising Sun engaged us five years after opening The Rising Sun, and by this time their signage was showing signs of weathering from the salt and cyclones of the region. The characterful speckles inspired a revised logo that embraced the history of the bistro.
In the process of enquiring about stamps for The Rising Sun's coffee cups we discovered that the company only sold ink in Black, Red, Green & Blue. We decided to embrace this limitation and make it the colour palette of The Rising Sun.
The Rising Sun's 1970's decor was a huge influence in extending their identity as we looked for cues in design and printing from the era. We loved the imperfect printing seen in seventies magazines, which informed our choice of slightly rounded brand fonts, and the multi-colour speckled pattern.
DETAIL OF THE RISING SUN'S BREAKFAST MENU
The Rising Sun pride themselves on having something for everyone, and this requires a long menu. Rather than splitting the content over multiple pages, we went large format, reminiscent of diner style menus. A system with lots of little callout details was created to help guide customers through the menu and hero key items.